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About EuroHorse 2025
90%
of this year's visitors plan to visit EuroHorse again next year
88%
believed the event attracted the right audience
Average rating of 4 among exhibitors in 2025
Some of the companies exhibiting 2026
Connect with the right customers - all in one place
Make profitable deals at EuroHorse, where purchasing power stays strong year after year. A unique opportunity to engage with a large community of horse enthusiasts in a single location.
Do business directly on the exhibition floor
In 2025, the average visitor spent approximately 2,000 SEK.
A unique event
EuroHorse is arranged alongside the Gothenburg Horse Show, one of the world’s leading indoor equestrian competitions. Everything is gathered under one roof – the exhibition, competitions, restaurants, hotels, and more.
Strengthen your brand and position
Take the chance to strengthen your brand and equestrian industry position. Together, EuroHorse and Gothenburg Horse Show create Sweden’s biggest equestrian celebration. Experience four exciting days filled with inspiring encounters and opportunities. Meet a high-purchasing-power audience and network with equestrian industry colleagues. The atmosphere is something you have to experience in person.
Feedback from exhibitors at EuroHorse
"We have received great interest at this year’s fair. We showcased four two-horse vehicles priced just under a million SEK, and a 5- to 6-horse bus with living quarters for just over 6 million SEK. We’ve closed several deals and received several strong leads, even for the large bus. This feels really good!"
Peter Jansson
CEO, Kingsröd
"We received a fantastic response at this year’s EuroHorse! We have a close collaboration with Peder Fredricson and other top riders, creating the clothing in partnership with them. Peder, who also signed autographs at our stand, has painted a horse that we used as a printed design on T-shirts, bags, hoodies, and scarves – it became incredibly popular!"
Jonas Schönstedt,
Co-founder, All In Equestrian
"Absolutely fantastic! This was our first time at EuroHorse, and we’ve had a lot of visitors at our stand. The knitted sweaters by the brand Hést attracted especially great interest. The FAM Genser, a double-knit sweater made from kid mohair and merino wool that both warms and provides wind protection, became a best-seller. Perfect for riders!"
Camilla Hofsten
MillaMi Agency/Hést
Frequently asked questions
Participate in EuroHorse 2026
EuroHorse gives you the most horsepower for your money. Book a stand »Contact us
Christian Pfolz
Sales Manager
+46 (0) 31-708 80 36
[email protected]
Klas Pettersson
Business Manager
+46 (0) 31-708 80 67
[email protected]