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About EuroHorse 2026
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88%
of this year's visitors plan to visit EuroHorse again next year
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93%
believed the event attracted the right audience
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Average rating of 4 among exhibitors in 2026
Some of the companies exhibiting 2026
Connect with the right customers - all in one place
Make profitable deals at EuroHorse, where purchasing power stays strong year after year. A unique opportunity to engage with a large community of horse enthusiasts in a single location.
Do business directly on the exhibition floor
In 2026, the average visitor spent approximately 2,200 SEK.
A unique event
EuroHorse is arranged alongside the Gothenburg Horse Show, one of the world’s leading indoor equestrian competitions. 2027 will be an exceptional year, with the FEI World Cup™ Finals in jumping, dressage and vaulting taking place in Gothenburg. Everything is gathered under one roof – the exhibition, competitions, restaurants, hotels, and more.
Strengthen your brand and position
Take the chance to strengthen your brand and equestrian industry position. Together, EuroHorse and Gothenburg Horse Show create Sweden’s biggest equestrian celebration. Experience four exciting days filled with inspiring encounters and opportunities. Meet a high-purchasing-power audience and network with equestrian industry colleagues. The atmosphere is something you have to experience in person.
Feedback from exhibitors at EuroHorse
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“It has exceeded our expectations. We had a target – and we have already reached it. It means so much to be able to show that we exist, meet so many horse people, and both make new contacts and reconnect with old ones.”
Linda Gustafsson,
Owner, Dressyrbutiken -
“There are a lot of people – full speed – and it is really good for our business to be here. We are usually only online, so being able to come here and meet customers in person, let them try the products and hear their feedback makes a huge difference.”
Maja Gärdström, Tournament Sales
Coordinator, Maya Delorez -
“At this year's EuroHorse, we have received concrete leads and many quotes to follow up on when we get home. For us, a few really good customers are enough – we focus more on quality than quantity.”
Karolin Ström, Sales Representative,
Myrby Stallinredning
Frequently asked questions
Participate in EuroHorse 2027
EuroHorse gives you the most horsepower for your money.
Book a stand »
Contact us
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Christian Pfolz
Sales Manager
+46 (0) 31-708 80 36
[email protected] -
Klas Pettersson
Business Manager
+46 (0) 31-708 80 67
[email protected]