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Welcome to EuroHorse
Northern Europe´s biggest venue for all horse lovers
The horse event of the year – right in the heart of Gothenburg
Every February, Gothenburg comes alive with excitement as it’s time for one of the city’s most beloved traditions – the horse festival at Svenska Mässan Gothia Towers and Scandinavium.
Welcome to EuroHorse – the ultimate equestrian fair where you can shop everything from riding gear to stable equipment, and enjoy thrilling live shows in our paddock. Just next door, the Gothenburg Horse Show hosts world-class competitions – and if you’ve got a ticket to the show, entry to EuroHorse is included the same day.
Why visit EuroHorse?
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Whether you’re a passionate rider or simply curious about the world of horses, there’s something for everyone to discover and shop for.
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Experience captivating performances featuring western riding, Icelandic horses, dressage, police horses, and much more in the paddock.
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Visit our dog area with breed clubs and entertaining dog demonstrations.
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And right next door – the Gothenburg Horse Show and World Cup competitions bring the world’s top riders to the arena.
Join us in Gothenburg for a celebration of horses, sport, and shopping – this is where it all happens!
About EuroHorse 2025
90%
of this year's visitors plan to visit EuroHorse again next year
88%
believed the event attracted the right audience
Average rating of 4 among exhibitors in 2025
Some of the companies exhibiting 2026
The average visitor spends roughly 25% of their annual expenditure for equestrian and riding goods at EuroHorse.